Art. Lebedev Studio | Flash banners | Design will save the World

Banners

“Design Will Save the World”

This series of flash banners promotes web design in general. In playful manner they “advertise” web design as unique creative profession and lifestyle.

Names of four most popular designers in the Russian Internet were used for this campaign. In their works they present different styles and ways of the contemporary Russian web design.

The series was in heavy rotation in Russian advertizing banner exchange system RB1 for about month and a half. RB1 covers more than 250 sites with about 600000 banners viewed per day. These banners aren't targeting any special group; they speak to everyone.

Country: Russia
Title of entry: Design Will Save the World
Advertiser/Client: Art. Lebedev Studio
Product or Service: Web design promotion
Date of 1st Appearance: 01/09/00
Advertising/Web agency: Art. Lebedev Studio

Creative director: Artemy Lebedev
Art Director: Artemy Lebedev
Copywriter: Oleg "Cmart" Pashenko
Designer: Oleg "Cmart" Pashenko
Account Executive: Denis Shokhin
Producer: Artemy Lebedev

“Design saves the planet”

Introduction:
Art. Lebedev Studio presents...
Miniaturist designer Roma Voroneshsky saves the planet.
/Animation/
Slogan:
Design will save the world

“Design saves life”

Introduction:
Art. Lebedev Studio presents...
Existential designer Oleg ‘cmart’ Paschenko saves the life.
/Animation/
Slogan:
Design will save the world

“Design saves the small fish”

Introduction:
Art. Lebedev Studio presents...
Expressional designer Oxana ‘roxanna’ Matveichuk saves the small fish.
/Animation/
Slogan:
Design will save the world

“Design saves the little elephant”

Introduction:
Art. Lebedev Studio presents...
Primitivist designer Alexei ‘solo’ Soloviev saves the little elephant.
/Animation/
Slogan:
Design will save the world